Print on demand (POD) is a revolutionary business technique that maximizes efficiency in the market for smaller operations. That is why we use it here at WriteSpa. It works by printing orders as they are placed by the customer, instead of the retailer or the publisher. In doing business this way the retailer doesn’t have to worry about excess liability because inventory buildup is essentially nonexistent, which reduces storage, handling, and inventory accounting costs. Also the minimal use of paper conserves our diminishing tree populations, so it is the environmentally superior option, because there is no waste from unsold products.
POD has made independent publishing a feasible venture for authors, because the initial investment is dramatically reduced. Instead of having to finance massive orders to get the greatest return on your book you can pay a one-time publishing fee, have your work available through retail outlets, and watch your account balance climb as if on its own. Or, even better, you can focus your energies on writing your next work, or concentrate on your promotion. Isn’t that a better option than sitting by the phone, waiting for a call that might never come?
This new process is only made possible through the advanced technology available to us whereby conglomerates may operate solely within digital space. The state of technology has made it immensely easier to apply the old build to order (BTO) method to the publishing world.